NCBA Group has officially rebranded AIG Kenya to NCBA Insurance (NCBA-IG) in a strategic move aimed at revolutionising the insurance sector in Kenya. This marked a major milestone in the Group’s venture into the general insurance sector. NCBA finalised the 100% acquisition of AIG Kenya’s operations in July 2024. This cemented NCBA’s entry into the ever-evolving insurance space and positioned it as a full-spectrum financial services provider.
The launch and unveiling of NCBA Insurance’s logo took place on March 20th, 2025. Key stakeholders, including regulators, insurance sector leaders, business partners, and NCBA customers, graced the grand event, which featured a spectacular fireworks display.
This transition goes beyond merely adopting a new name; it signifies a transformation in vision, service delivery and customer experience. However, even with a fresh new look, the company remains committed to upholding the high standards of service excellence and risk management established over the last 50 years.
Furthermore, policyholders will continue to experience uninterrupted and seamless services in underwriting, claims handling, and customer support, which are now further strengthened by NCBA’s large branch network and advanced digital technology.
NCBA Insurance intends to retain the trust and experience built over decades, while capitalizing on the Group’s extensive network and strong market footprint to offer innovative, technology- enabled insurance products to a broader range of customers. To further expand its reach in the general insurance market, NCBA Insurance is set to introduce a range of tailored insurance products targeting its individual and business customers. Integrating NCBA Group’s strong local expertise and digital capabilities with global standards will ensure seamless and customer-centric service.
NCBA Group, a leading financial powerhouse, remains committed to reliability and innovation. Through its combined banking and insurance services, customers can now enjoy convenient, streamlined financial solutions supported by enhanced digital platforms for easy policy management and claims processing.
The shift from AIG Kenya to NCBA Insurance marks a new, exciting chapter for the Group, grounded in trust, innovation, and a genuine understanding of Kenyans’ needs. The future of insurance in Kenya is looking brighter and more promising with NCBA Insurance at the helm. We are not just changing a name. We are building a future where insurance works for each Kenyan.
